Jersey City Business: Misunderstood Whiskey

Photo from @misunderstoodwhiskey Instagram

Photo from @misunderstoodwhiskey Instagram

I like whiskey. Always have. It takes something truly unique and special to snap me out of my usual order of a Jack neat when I cozy up next to the bar. Fortunately, unique and special is exactly what JD and Chris were looking for when they set out infusing dozens of whiskies in their home refrigerators in search of what would become the recipe behind Misunderstood Whiskey. They we’re looking for the perfect ingredient that would maintain all the great qualities of whiskey, but take away the sting that a lot of people don’t like. They eventually found the perfect blend - an 80 proof American blended whiskey, infused with ginger and born in some mason jars in their Jersey City apartment. Misunderstood Whiskey was born— distilled and bottled in Kentucky. It’s the perfect whiskey for whiskey novices, with some sweet vanilla tasting notes, but still strong enough for those of us that love to taste our alcohol.

 I was lucky enough to get some first hand cocktail tips from the guys themselves behind the bar at Luna Restaurant and Bar in Jersey City. Check out the recipes below for your festive holiday whiskey needs:

Bad Apple by LUNABad Apple by LUNA

+ Fresh juiced apple

+ 2 oz Misunderstood Ginger Spiced Whiskey 

+ Cinnamon stick Garnish 

Directions: Juice 1 fresh apple in mason jar with ice. Add whiskey. Stir and garnish with cinnamon stick. 

Dirty Jack Frost:

+ 5 oz Hot Cocoa

+ 1/4 oz Creme de menth

+ 1.5 oz Misunderstood Ginger Spiced Whiskey

+ Toasted Marshmallow Garnish 

Directions: Combine all ingredients in hot cup. Stir & serve. Garnish with Marshmallow. Serve warm. 


Dark Side of the Moon shot by LUNA

+1 oz Fernet Branca

+ 1 oz Misunderstood Ginger Spiced Whiskey

Directions: Pour into shot glass and enjoy.


For more information on our friends at Misunderstood Whiskey, check out their Instagram here and their website here. And don’t forget about our friends at Luna Restaurant and Bar here!